1. Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?
- (RED) is a global organization founded by Bono and Bobby Shriver, aiming to mobilize the private sector towards an AIDs free generation in Africa by 2015. Any merchandise sold carrying the (RED) label donates a portion of its proceeds donated to the foundation.
- More information can be found here:
2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps?
3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?
4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support.
5. Media Analysis: Which media platforms seemed MOST and LEAST effective in helping your SOCIAL MARKETING CAMPAIGN achieve its stated goals? Be specific and analytical in your response.
6. Recommendations: What SPECIFIC recommendations does your team have for this SOCIAL MARKETING CAMPAIGN moving forward?
VIDEOS-
Tracking the (RED) Dollar
VIDEOS-
Tracking the (RED) Dollar
